About Us


Our Mission

We are on a mission to transform the way the world learns
by gamifying learning and giving it real world context. 

Our fun, educational and interactive games connect learning to life,
help children to think about their future and better prepare them for life after school.

Our games are fun for all the family, or the classroom, as they help
children find their purpose and develop skills for their future.


Our "4D Learning" Methodology

We believe the education system is too 1-dimensional. This view is shared by 84% of teachers who believe school is only preparing young people for exams. Furthermore, only 36% of young people believe they have developed the skills needed for the modern world of work.

We are therefore enriching the 1-dimensional acquisition of knowledge with three new learning dimensions: the application of knowledge, skill development and real world experience.

We hope our 4D Learning methodology will help any young person, regardless of their background, to find their purpose and fulfil their potential.

Click here to download our Guide to 4D Learning to help you deliver contextualised and skill-based learning activities.


Our Team

Jon Maiden
Co-Founder & CEO

Jon is formerly the Director of an arts education charity and a business consultant who has supported dozens of social enterprises to start and grow. Also formerly managed a school for blind and multiple disability children in South Africa and worked in schools around Poland for the United Nations Development Programme (UNDP).


Joseph Leech

Joseph is formerly an Education Officer for Sheffield City Council with a background in Careers Education and Guidance. He has many years experience working in a variety of educational contexts, and holds a Postgraduate Qualification in Career Guidance (QCG).


Neil MacDonald

Neil is formerly the Group CFO of Firth Rixson and AES Engineering and a Past Master Cutler of the Company of Cutlers in Hallamshire. He has had an extensive portfolio of non-executive roles and is currently a private sector board member of the Sheffield City Region LEP, a governor at Sheffield Hallam University and Chair of the governing body of Sheffield Springs Academy.


Our Education Foundation

As a social purpose business we are committed to reinvesting a percentage of our profits back into activities that generate social benefit.

We will therefore gift 10% of our profits to a Panjango education foundation to deliver or fund activities with disadvantaged young people to reduce educational inequality.


Why "Panjango"?

We agonised long and hard about the name of our company. We wanted a name which had meaning, but all of the language associated with the world of work is just so dull. Careers, jobs, employment... yawn! Then we stumbled on a word in the urban dictionary which seemed perfect in every way - Panjango! The word itself sounds lively and exciting, and therefore reflects the fun nature of our games, but it also carried a meaning which fits our aims as a company perfectly. 

"Panjango" means the boss or leader - and our aim is to help young people become the leaders of the future.

Our games and resources equip young people with the practical knowledge, skills and experience to find their purpose and fulfil their potential. We focus on experiential learning as we want young people to be confident enough to go out into the world, see a problem and solve it. This is what the world needs now more than ever - and by undertaking work that they find meaningful, young people are far more likely to be happy and successful in their life beyond the school gates.

So we want every young person, regardless of their background, to become a "Panjango" - a leader of their own journey, and a leader of tomorrow in a world that will be unrecognisable from the one that exists today.